Social Media

Audit

Content

Creation

Ad Creation

Reports

Social Media

Page Creation

Facebook/Instagram Advertising Is just as powerful as television and radio advertising

Facebook & Instagram have over 1.8 billion users that spend on average 1 – 2 hours a day on their platforms.  

 

Social Media Target Marketing

How Do we do it? Well, it's easy to us. The granular nature of user data allows our agency to create audiences and target segments that are likely to be your ideal client base.  Below is a sample of the targeting capabilities available via Facebook/Instagram:

  • Age, Sex (Male/Female/LGBTQ)

  • Zip Code/City, State

  • Industry/Title

  • Income

  • Interests, Behavior

Our audience curation and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:

  • Car dealership who desires to target their shoppers who recently shopped for car financing and measure foot traffic back to their showrooms.

  • Retailer or franchise wants to run a that needs to get in front of women who make over $150,000 Per Year but living within 1 mile radius of their retail establishment.

Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.

But Propellant is no ordinary digital agency.  We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:

  • Targeting people who checked into locations

  • Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)

  • People who engaged with particular facebook pages (liked)

  • Targeting people who engaged with content centered around particular keywords

  • Directly message those individuals in addition to the Ads served to them

A National Retail Federation study showed that 72% of customers abandon shopping carts without purchase. If the retailer does nothing, 8% will come back and complete the transaction. But if you actively retarget them with advertising 26% will come back and complete the transaction – a 3x lift in sales.

We work to ensure our clients experience that lift in sales and engagement by allowing you to continue speaking to those who are most likely to convert: previously engaged customers.

With site retargeting, the money you spend on print, direct mail, digital advertising, billboard, TV, and radio will ensure you’re continuing to speak to those people who visited your website, thus ensuring the dollars you spent on other channels are working smarter.

Site Retargeting is the best advertising tactic you can implement into any digital marketing campaign.

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 Facebook provides 1,500 filters  that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.

But MEMA is no ordinary digital marketing agency.  We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:

  • Targeting people who checked into locations

  • Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)

  • People who engaged with particular facebook pages (liked)

  • Targeting people who engaged with content centered around particular keywords

  • Directly message those individuals in addition to the Ads served to them

We’ll be honest.  We didn’t believe in Facebook 4 years ago.  But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.  

Social Media Target Marketing

 
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Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.

Geo Fencing Advertising 

                                                 Location Based Advertising (Geo-Fencing)

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Concerts & Tradeshows

Use Geofencing To Target Artist with a similar sound at concerts, Stadiums, Sporting Events & Trade Shows

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Buildings

Use Geofencing To Target Buildings, Nearby Traffic & Even Yourself For Customer Loyalty Marketing

Competitors

Target other retailers or your competitor's locations and serve ads to their customers

How Does Geofencing advertising Work?

 

  • A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

  • When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

  • As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

  • User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

  • Via what we call geoframing, we can even reach users who have visited those same locations in the past two years.

Advertising & Geofencing Marketing process

Digital Analysis

Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.

Creative Development

It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.

Programmatic Development

It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.

Optimizations

Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

 
Arranging Store Racks

FAQ's

What Is Social Media Target Marketing (Interest Based Advertising)?

Social Media Target Marketing is when you target people based on their Interest, behavior habits and behavior patterns.  

What Do You Charge For Your Services?

To learn more about our pricing, we recommend you call us as our fees and advertising depending on the channel you’re leveraging beit SEO to Programmatic, pricing will change.

Do We Need Creative Ads For Our Campaigns?

We do need creative ads developed for the majority of campaigns including Programmatic Display, Facebook, and occasionally Paid Search.  We do have an in-house creative department to develop Ads for you.

How Long Does It Take To See Results?

We don’t make promises.   All we can share is past experience, proof of what we’re good at, and our ability to track everything we do.

What Is Geo Fencing (Location Based Advertising)?

Geo fencing is when you target people based on their physical location.  We’re not talking about zip codes and cities.  We’re talking all the way down to the contours of buildings and customized areas anywhere

Social Media Targeted MarketingPRICING

What do you get?

Market Analysis

Competitor  Analysis

Creative ad development

Still Image Creation

  • Flyers

  • Banners

Copywriting

Hashtag Strategy

Set up Ad

Set Ad goal

  • Grow Followers

  • Generate Leads

  • Increase Engagement

  • Drive Foot Traffic

Create Message & Theme

Target Audience development

Deployment Calendar Creation

Ad Scheduling

Weekly Campaign Report

Monthly Campaign Report

Analysis optimization

Create Facebook Business page

Create Instagram for Business

Integrate Facebook & IG together

To run social media ads effectively, you’ll need a full team. On the creative side, you need a copywriter, a designer, a video designer/editor, and proofing. Outside of creative, you need a strategist with Ads Manager experience, and you need data analysis and reporting. Usually, the campaign manager for the ads can handle reporting.

 

If you want to know how we price our social media ads management, it’s pretty simple:

 

 We charge a $500 flat rate

 

  •  + 30% of ad spend on campaigns spending less than $3,000.

  •  + 20% of ad spend on campaigns spending more than $3,000.